Pleasure activism

what is it

Pleasure Activism, a concept developed by Adrienne Maree Brown, is grounded in the idea that finding joy and pleasure in our actions can be a powerful form of activism. This approach challenges traditional notions of activism as solely focused on struggle and sacrifice, proposing instead that engaging in work that fulfills and delights us is essential for sustainable social change. Pleasure Activism embraces the belief that personal satisfaction and happiness can fuel the fight against systemic injustices and societal challenges.

How it inspires us

Incorporating Pleasure Activism into the ethos of the Social Good Collective can significantly enhance the way members engage with social issues. It offers a fresh perspective that activism can be a source of joy and fulfillment, not just a responsibility. This approach can help build a more passionate, committed, and resilient community of activists, driven not just by the need for change but also by the pleasure and satisfaction derived from their activism.

  • Redefining Activism: Pleasure Activism aligns with the Collective's aim of transforming activism into an enriching and positive experience. It encourages members to find joy and satisfaction in their contributions, making activism more sustainable and appealing.

  • Empowering Through Self-Care: The concept emphasizes the importance of self-care and well-being in the realm of social activism. It resonates with the Collective's focus on ensuring that its members are personally fulfilled and not burnt out by their efforts.

  • Building a Joyful Community: Pleasure Activism supports the creation of a vibrant and supportive community within the Collective, where activism is not just a duty but a source of personal joy and community celebration.

  • Encouraging Inclusive and Diverse Participation: By showcasing that activism can be joyful and fulfilling, the Collective can attract a wider, more diverse group of people who might have previously viewed social change work as overly demanding or exclusive.

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